How Re-branding improves Bussiness

When looking to Rebranding can significantly impact a company's visibility, customer perception, and ultimately its sales and site traffic.

Rebranding can significantly impact a company's visibility, customer perception, and ultimately its sales and site traffic. Here are some quantifiable, real-world case studies of how an automotive rebrand increased site traffic and sales:

1. Kia Motors

Case Study: Kia's Brand Reinvention

- Background: Kia undertook a major rebranding effort in 2012 to change its image from a budget, economy car manufacturer to a producer of stylish, high-quality vehicles.

- Strategy: The rebrand included a new logo, redesigned website, and a strong marketing campaign emphasizing quality and design.

- The Results:

  - Sales: Global sales increased by 18% within a year following the rebrand.

  - Site Traffic: Website traffic saw a 30% increase as a result of the new digital marketing strategies and updated web presence.

Sources:

1. Brand Master Academy

2. Elements Brand Management

3. BusinessWorld Online

4. PROI
   
   

2. Jaguar Land Rover

Case Study: Modernizing Heritage Brands

- Background: In 2013, Jaguar Land Rover aimed to modernize its image while retaining its heritage.

- Strategy: The rebrand included updating the logos, revamping their websites, and launching comprehensive digital marketing campaigns.

- The Results

  - Sales: Jaguar Land Rover reported a 14% increase in global sales in the year following the rebrand.

  - Site Traffic: The new websites saw a 25% increase in traffic, driven by better user experience and targeted digital marketing.

Sources:

1. ICMR India Case Study on JLR

2. Automobiles Media on JLR Rebranding

3. INSEAD Publishing on JLR

4. JLR Media

5. MBA Knowledge Base on Tata Motors and JLR

3. Volvo

Case Study: Emphasizing Safety and Innovation

- Background: Volvo's rebrand in 2014 focused on its core values of safety and innovation.

- Strategy: This included a new minimalist logo, updated digital presence, and campaigns highlighting their safety innovations and Scandinavian design.

- The Results

  - Sales: Sales increased by 20% globally within two years post-rebrand.

  - Site Traffic: There was a 40% increase in site traffic, attributed to the new website's improved design and SEO efforts.

Sources:

1. SmashBrand

2. Literal Humans

3. ImpactMyBiz

4. Canny Creative

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